Words matter in real estate listings

Study offers advice on what to say — and what not to say.
By Ann BrenoffLOS ANGELES TIMESSunday, December 17, 2006
Words matter. Wars have started over them. Civilizations have collapsed because of them. And it would appear that the speed with whic…

HFS, Cendant, Realogy…

The names may change but the game remains the same from their prospective. Be the dominant player and grow bigger and bigger and bigger. Just how big is big enough? Who knows only time will tell and maybe some day there will be a reverse of this pr…

Think Search Marketing is New for Real Estate Agents? Think Again

A recent report shows that almost half of local keywords purchased online are purchased by real estate agents. The fact is, advertising online works, and thousands of agents are doing it. Here are some exerpts from a report on Inman News today:

Comp…